Video marketing helps Roofers Denver to reach out to millions of people with a comprehensive and unforgettable message within a short time. Videos usually run viral on social media platforms more than any other form of content and will attract millions of viewers within a few days. Furthermore, watching videos does not require as much attention as reading a post or listening to an audio. Therefore, the videos help Roofers Denver to pass the brand message more conclusively when only very little attention is given by the potential clients. Additionally, with increases in innovative technologies, video production services have become affordable and accessible to Roofers Denver.
Videos also improve email marketing campaigns, which is one of the most effective marketing tricks available to Roofers Denver. According to many marketing reports, email marketing has the highest return on investment. But when videos are used, the effectiveness of the emails triples. Typically, emails that contain videos have very high click-through rates of around 200-300 percent, which ensures that the returns on investment increase tremendously. For instance, the videos increase the duration that potential clients spend reading the emails, and ensure that the Denver roofing message sticks. Besides, the emails containing videos are more memorable, interesting, and persuasive.
Videos are good for search engine ranking. When Roofers Denver optimize their pages for the search engines, they can benefit a great deal from videos. Search engines usually look for vital signs that the content on the Denver roofing website is engaging before determining if the page is worth a higher rank. Since there is no form of content that is more engaging than videos, Denver roofing sites that have videos are more likely to rank top in search engine results. For instance, according to a study by Forrester, the presence of videos on web pages increases the chances of those pages appearing on the first page of Google search results by 53 percent. Video boosts the searchability of web pages by presenting several strong indicators of relevance to the search engines.
Videos are more effective in building credibility and trust than other forms of marketing. When potential clients see the Roofers Denver perform or demonstrate their services, designs, materials and experiences, they believe them more than they would believe text or audio content. Video content comes through as more genuine and, therefore, helps to connect potential clients to the Denver roofing brands with more ease. Moreover, the videos help to reinforce the brand message more, through phrasing, eye “contact “and intonation, which help to clarify the intentions of the Denver roofing contractor. The prospective clients see the Denver roofing contractor, share in the contractor’s emotions, and build a relationship with the Denver roofing brand.
Videos are highly persuasive. Since the human brain usually requires some degree of stimulation to make decisions, the vivid and memorable images presented by videos are more persuasive than all forms of content that Roofers Denver can ever use. Videos capture the entire spectrum of the brain’s auditory and visual capacity, helping to pick up all the cues of facial expressions, music, imagery, and body language, and to make communication more engaging, emotional and persuasive. Hence, the videos elicit the requisite emotional bonds that can influence the actions and choices of potential clients. Indeed, many recent studies have reported that more than 80 percent of all potential clients for Roofers Denver are likely to buy the services they have watched on video.